One of the popular uses of Excel is to maintain a list of events, appointments or other calendar related stuff. Create a new workbook. Note: This is a sample video from our comprehensive Social Marketing Certification course at Hootsuite Academy. All tip submissions are carefully reviewed before being published, This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. That is precisely where content calendars come into play. These also get plugged into your calendar first. However, it is a good rule of thumb to be able to set goals you want to achieve that are attainable and follow through with your established goals. Adjust visuals as needed. Binge-worthy show example: I’m a massive fan of Retro Replay, a relatively new weekly YouTube show that pits two of today’s most well-known video game voice actors against some of the most difficult and/or nostalgic video games of the past. While Excel shines easily when you want to log this data, it has no quick way to visualize this information. For example: Repurposing content assets takes away some of the strain of having to come up with a million new content ideas. 1. The process will be a little different depending on the template you are using. A single content asset can also often give rise to several pieces of content, which we refer to as content atomization. Thanks to all authors for creating a page that has been read 1,002,296 times. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. The actual calendaring part is pretty quick, once you get your shows established. It may just be a matter of spinning assets a bit differently, giving them an official show title or connecting them in more consistent ways. The free social media content calendar has individual columns for title, author, deadline, publishing time, topic, images and publishing channels. Yes, amazing new ideas and brilliant sparks of creativity help, but we can’t rely on them alone. 3. 2. Plan, create and publish great content more consistently with this free content calendar template (available in Excel and Google Sheets). If you use the tools mentioned above to create and share high-quality posts at the right time on each channel, you’ll likely see better results from social media. Step 3: Plan, Schedule, Publish, Promote, Track and Tweak Your Content. You can also take a list of calendar events from a spreadsheet and import them into your Outlook calendar. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. It will not convert any of … Include your email address to get a message when this question is answered. By using our site, you agree to our. These free marketing calendar templates are in Excel and PDF formats. We define a content calendar as a shareable resource that teams can use to plan all content activity. It premiers live every Thursday at 4:00 pm PT and includes a live chat with the hosts. to optimize visits and engagement. Google Docs: A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem you’d experience with Excel. Now that we have all of that out of the way, let’s get to the good stuff: calendaring all of our amazing content. Killer content is hard. On the File menu, click "Close and Return to Microsoft Excel." Like in the case of blog posts, they may have a different author, topic or format, depending on the content, but they always connect back to the content strategy and have at least one clear audience in mind. The further ahead you plan, the better positioned you will be to produce a consistent flow of content. See below for a formula that will dynamically return the first day of the current month. Decide what your calendar needs to track 4. For certain versions of Excel, such as Excel 2011 for Mac, you'll need to select "New from Template" from the File menu instead of "New." Creating a calendar from a template will allow you to create a blank calendar that you can fill in with events. This meeting can be used to schedule the publishing content from your repository with realistic time frames and to support social media activity, email newsletter inclusions, etc. Free template for Small business Browse through the calendar which you will be provided as the first step is set! Guides the content and spinning it out into eight smaller pieces of content they! Website uses cookies to ensure you get the best companies in the search Box it falls under Marketing... All those involved in content creation should be able to execute this show least. 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