But more important and effective than this is how Nike makes its customers feel. Perhaps your program accomplishes the same results or more but does so spending less time in the gym. For example, you may have a new boot-camp exercise program, but there are 50 other fitness trainers and studios already established in this market in your area. • Broad differentiation strategy: targets a broad cross-section of the market; wide selection of products with differentiating features. In contrast, a company with more than 100 flavors of ice cream can be known for having a flavor for everyone. It brings expertise into the products or services. What are the pros and cons of in pursuing a broad differentiation strategy? Give an example/s of a company/companies who have both pros and cons? Indeed, these firms often price their wares far above what is charged by firms following a differentiation strategy (Figure 5.10 Figure 5.10 Executing a Focus Strategy ). Some pros of differentiation strategy are the ability to charge more for products and development of consumer loyalty. You've differentiated yourself but have done so in a way that consumers have a tough time believing, based on their existing experience in the market. Walmart provides cheap if not, What type of competitive advantage does a best-cost provider strategy aim at, achieving? Plus they can test alternate tactics of their own making, as opposed to the more controlled process outlined in the exercise below. Generic strategies apply to not-for-profit organizations too. Business Models & Organizational Structure, The Importance of Demographics to Marketing, University of Minnesota: 5.4 Differentiation, Entrepreneur: 5 Ways Entrepreneurs Can Gain a Competitive Advantage, How to Retain Clients for a Nutritional Weight Loss Business, Examples of Market Needs in a Marketing Plan, "On Competition"; Michael E. Porter; January 1998. Pros and cons of differentiated instruction. Unless you can back this up with proof of things that people can confirm, you will not get clients from this differentiation. … CHAPTER 5 1) What are the pros and cons of in pursuing a broad differentiation strategy? With more than 15 years of small business ownership including owning a State Farm agency in Southern California, Kimberlee understands the needs of business owners first hand. Overall, there are pros and cons to differentiating your products. A broad focus strategy is applied industry wide and it refers to the cost leadership and differentiation strategy. This could create raving fans who prefer to be at home or out enjoying life, rather than working out for several hours every day. However, if you were to focus your niche on families with children between the ages of five and 12, you could differentiate yourself as the dog-training program that teaches kids to be better dog owners. Privacy 1) What are the pros and cons of in pursuing a broad differentiation strategy? Course Hero is not sponsored or endorsed by any college or university. In this scenario, it might be wise to test various differentiation strategies to see if one message resonates with one demographic while another brings leads in from a totally different demographic. However, if he is only busy 50 percent of the time, it might be the result of differentiating himself too much. I'd be remiss in jumping into the pros and cons of differentiated instruction without first establishing some common ground about what differentiation is. Give an example/s of a company/companies who have both pros and cons? Product development used to be Harley-Davidson’s primary intensive strategy for business growth. These diversification strategy pros and cons show that when properly implemented, a fairly consistent return can be achieved. Give. Digital marketing makes it easy to focus marketing efforts on a very specific niche. The big risk when using a differentiation strategy is that customers will not be willing to pay extra to obtain the unique features that a firm is trying to build its strategy around. Here are the key points to consider. These customers are attracted to the brand and are normally loyal, repeat purchasers. Here are some of the benefits for companies using a broad differentiation strategy: Ability to apply premium pricing to products or services deemed by consumers as different Product innovation is the key point in this intensive strategy. The Pros of a Diversification Strategy. Pros Cons 1. The Cons of Differentiated Instruction. Course Hero, Inc. This creates more … A negative aspect of differentiation happens when business leaders take it too far. Blog. When people have specific problems they are often very excited to see them solved, so they can tell everyone about them. Of course, from a marketing point of view, commodities are the anti-thesis of the value-added products and services that marketers today are tasked with building. One weakness of using a differentiation strategy involves the challenge of changing the customer perception. In the case of focus differentiation, one advantage is that very high prices can be charged. Then, by achieving the lowest possible cost, the leader can place their team or organization into a position where the lowest price in the market is charged for needed goods or services. What are the pros and cons of in pursuing a broad differentiation strategy? There are pros and cons to both strategies. Pros. This preview shows page 1 - 3 out of 97 pages. As indicated, a differentiation strategy serves a broad market. A successful cost leadership strategy involves offering products and/or services that have: Satisfactory quality The Disadvantages of Differentiated Marketing. Product Development. Your program still works for any other person wanting better walks with her dog, but this niche gives your marketing a bigger emotional tie. Many consumers perceive the product as equivalent to alternative products offered in the marketplace at a lower price. Cost leadership styles focus on resource organization. This can put a burden on research and development teams, product manufacturers, and even your profit margins. Pros & Cons of Differentiation Strategy Pro: Easy to Focus Marketing Efforts. 1. A concern with a product differentiation strategy is the investment you typically have to make to produce or acquire a top-notch product. For example, a senior care advisor who differentiates himself by saying he is the "Baby Boomers' answer to long-term care" could be missing other generations who need senior care, not just long-term care. Industry leaders choose not to compete in the niche 3. 2. 2. DRAWBACKS OF BROAD DIFFERENTIATION. The policies to appeal to broad markets can be contrasted with strategies that target a relatively narrower niche of potential customers. Participants who struggle through on their own are more likely to retain lessons learned from the practice rounds. When you get too specific about how you are different you might exclude a large demographic. Explain your answer. When there are a hundred other companies in your community that do what you do, all trying to get the attention of your customer, trying to stand out from the crowd can be difficult. For example, you may have an off-leash, dog-training program that can help anyone enjoy more time outdoors with the family dog. This is where differentiation strategies help craft messages to consumers, which convey that you can fulfill their needs in a way that's better than what everyone else out there can do for you. Problem 76SAQ from Chapter 5S5.3: What are the pros and cons of a broad differentiation strategy? One of the big dangers in crafting a competitive strategy is that managers,torn between the pros and cons of the various generic strategies,will opt for "stuck in the middle" strategies that represent compromises between lower costs and greater differentiation,and between broad and narrow market appeal.True or false? When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii. An understanding of the generic strategies such as the broad low cost provider, broad differentiation strategy, and narrow focus strategies on cost and differentiation being deployed by competitors can provide opportunities for existing and potential competitors by trying to achieve a lower cost or better differentiation by rivals. Dec. 30, 2020. approach in which a firm purposes to establish and market an exclusive product for various consumer segments Pro: Create Raving Fans. Also, the differentiation generic strategy empowers Harley-Davidson to penetrate current markets. What are the pitfalls in pursuing a low-cost provider strategy? Cost leadership strategy. Thus a differentiation strategy helps create barriers to entry that protect the firm and its industry from new competition. By differentiating yourself from the competition, you solve very specific problems. Children take on more of the responsibility for learning. A differentiation strategy in retail can be supported by … It may take years before a company achieves a strong brand image that sets it apart. Large companies strive to differentiate their cereal brand as a higher quality than cheaper cereals. Explain what a company has to do to achieve this advantage? Prezi’s Big Ideas 2021: Expert advice for the new year Tougher Work Load for Teachers Working with each individual according to his learning style means more work for the teacher, more time taken for each lesson and each child. Implementing a differentiation strategy is costly. Pursuing a differentiation strategy means a lot of time, energy, resources will be spent to develop a product that sets itself apart from the competition. Find answers and explanations to over 1.2 million textbook exercises. While it is likely to have a lower market sharethan a firm following a cost leadership strategy, profits are high due to the perceived product and service differences among customers. A company that produces only chocolate ice cream but is well known for having the highest-quality, and best-tasting chocolate ice cream has its own realm of appeal. E.g. Time Constraints As with any business strategy, there are pros and cons to consider before you spend valuable resources on implementation. Cost leadership strategy and differentiation strategy share one important characteristic: both are used to attract customers in general. This contrasts with a more universal, mass market approach, in which the same product is … This means you have created something that is off the wall, and that consumers either don't believe that it is true or they don't understand the benefit. Now, you are appealing to the parents' desire to have a child who is more responsible and who also want to keep the dog safe and happy. If the niche market is strong enough, and large enough to support this level of niche differentiation, then the advisor might still be meeting with people to his calendar capacity. Below are the disadvantages or risks of the broad differentiation strategy: Differentiating on an unimportant product feature that doesn't result in providing the best value to the customer; Too much differentiating the product like products' features exceed the customers’ needs; True commodities, like milk powder, steel, meat, wool, oil and forestry products, ride the currents of supply and demand, going up and down in response to market forces with little or no ability to differentiate and no margin beyond that provided through volatility. However, there are cons as well, including higher costs and the risk of … When you differentiate yourself and successfully solve a client's problem or fulfill their need, you have very happy clients. Differentiation effective for both high-ability students and those with a disability. Used by businesses and private investors alike, this strategy acts as a form of insurance against large losses. Loose-Leaf Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (18th Edition) Edit edition. Broad Differentiation Strategy is quite unique and brings about many Examples. Describe a multi-domestic strategy, a global strategy and transnational strategy and give the pros and cons of each strategy. You need to differentiate yourself, because consumers might already be bored with "another training program that's copying XYZ studio." A cost leadership strategy is when a company actively pursues the cost leadership position in a broad market. BA3103 Final Presntation. What, Striving to achieve lower overall costs compared to rivals. To be successful in using broad-differentiation strategies the firm should have adequate adaptive advantages that would allow it to continuously innovate or be able to leverage economies of scale (that comes with selling to the masses) to create sustainable differentiation. It is costly or difficulty for multi segment competitors to meet the specialized needs of niche buyers. This is not an easy thing to accomplish due to competition and customer requirements. 1. Give an example/s of a company/companies who have both pros and cons? If you have a weight-loss program and you differentiate yourself by saying that clients will lose 20 pounds overnight without missing a meal or doing exercises, this is a tough statement to believe. Product quality, features, and/or services are viewed by customers and end-users as being significantly different than the competition. Engagement in learning tends to be stronger because it addresses the children as equal individuals To create the best possible products or services for … A not-for-profit can use a Cost Leadership strategy to minimize the cost of getting donations and achieving more for its income, while one pursuing a Differentiation strategy will be committed to the very best outcomes, even if the volume of work it does, as a result, is smaller. Midterm204StudySheetchapt1.2.3.4Fall2017.docx, Minnesota State University, Mankato • MGMT 499, University of Houston, Victoria • MGMT 6352, BADM 204 - Introduction to Strategic ManagementMidterm.docx, Copyright © 2021. The goal is to produce goods or services at the lowest possible cost by organizing every potential resource around the current production methods. Badm 204 FINAL EXAM.docx - 1 What are the pros and cons of in pursuing a broad differentiation strategy Give an example\/s of a company\/companies who, 11 out of 14 people found this document helpful, What are the pros and cons of in pursuing a broad differentiation strategy? Target market niche is big enough to be profitable. Using a differentiated marketing strategy, a company goes after each distinct target market with a different product or service. Give an examples of a company/companies that use this strategy and explain their both pros and cons Give, an example/s of a company/companies who have, What market conditions and circumstances make a low-cost provider strategy, attractive? The broad focus strategy concentrates on developing products that are unique and of low cost for a broad market. Try our expert-verified textbook solutions with step-by-step explanations. Terms. Consider cereal. 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