Go Behind The Scenes 3. Interactive Map: See How Birds Migrate Throughout the Western Hemisphere – Nat Geo, 1. are a great way of attracting leads and customers. See the list of IFL’s most shared interactives. If Buzzfeed owns the quiz space, then visualcapitalist.com owns the illustration of investment data. Quotes. Interactive content is inherently engaging in nature and tends to go viral on social media channels. For example, an automobile company can use the quiz, ‘, Influencer marketing is a form of social media marketing involving endorsements and product placements from influential people/organizations, in their respective fields. That means you can invest in interactive content and still reuse the content to drive business growth. What to create, how to create, who to target – these are questions we struggle to answer all the time. The key is to present an interactive quiz or survey in an enticing manner. This would make your post more interactive and increase activity on your post. It only came online in March 2020 and, at the time of writing, already has 176.1K engagements. Interactive content performs well when it comes to creating partners and affiliates. It claims to show the time that a team would save by using the Coschedule suite of tools. With the help of Quiz/polls purchase intent of customer, pitfalls of … Bearing this in mind, you need to consider the most innovative lead generation ideas and choose the ones that suit your business the best. Let’s have a look at how you can take advantage of interactive content for all types of marketing. Relationship marketing is all about engaging with your customers. Content Tools. You can also use assessments and Outcome quizzes as a way of offering discounts to people. Mint.com used news, tips posts and articles to establish themselves as a resource. Share user-generated content from your fans and followers. With more entertainment streaming services becoming available, this calculator allows users to calculate what they are actually spending on streaming services. As my colleague, Josh Nite, recently shared: “Interactivity isn’t a substitute for quality, just a supplement. Giveaways and coupons do great every holiday season. In fact, the most shared quiz in the last 5 years has gotten a total of 5.4 million social interactions . Streaming Services Calculator – Marketwatch, 4. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. That information should not be something they can easily find without you. Using assessments and tweets can help you attract a lot of attention from your users. Is there something that you could show your audience that very few others can? Here are the top interactive content ideas for the auto industry that are sure-shot to boost your lead generation and conversions. They also provide value-based information to your audience. Further, you can use them in internal communications. It’s been had 42.4k social interactions. You can ask a question about the podcast/webinar or just gather feedback on your content. Chatbots help in providing instant and accurate communication with your users. The company can identify who fits the right buyer persona and will deliver the maximum profits. With one ‘Share v/s Like’ post on Facebook, they witnessed. This post online in May 30, 2020. According to survey conducted by Buffer, website with interactive content gets 94% more total views than static content.So how can we engage the audience?Have a look at these ideas. – Good Horse, Brandwatch has a great list of data visualization tools, 1. Their strategy was unlike many of the quizzes that we looked at on other sites. Quiz: 300 Up For Willian – Test Your Knowledge Of Our Brilliant Brazilian – Chelsea FC, 1. Pack in adequate amounts of interactive content, and you have them hooked for life. This increases your reach and widens your audience. Finally, this calculator is designed to determine the amount of money needed to fulfil a religious obligation. If fact-based written content is like attending school, then interactive content is equivalent to an exciting field trip. In fact, this quiz by Buzzfeed actually got viewed more than, This kind of content tends to do great on social media. Here are some ideas for quizzes that you can create to promote your part in the marketing event: Awareness-level or (top-of-the-funnel) content has many benefits. Share Your Favorite Book 12. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. And this quality content comes in various forms. Host an #AMA (Ask Me Anything) 8. It might sound obvious, but don’t forget to shout about your amazing product or service from the rooftops every now and again! Takeaway: It’s never too late to provide information in an easier to use, more accessible way. For example, suppose you are writing a long-form post about marketing strategies. If so a video experience of some sort may be a good, high production value content piece for you. Publishers will often call a quiz the most difficult ever, then make it easy to “pass” or succeed. It’s almost embarrassing the amount of time we have spent taking random Buzzfeed personality tests. With the potential to … Interactive content can be a great way to make your content stand out from the crowd and to gain both shares and links. It would help them understand what they stand to gain by associating with your product. Awareness content can create buzz around your company, get your company’s name out there and even make it memorable when it’s time for the user to make a purchase. Interactive content is a built-in element of your email, inviting some actions within the message without leaving. Most were part of a larger piece of content or standalone pieces that linked to other articles and served as a vehicle to draw attention to the other post. Almost. NPR’s version of the How-Educated-Are-You-Quiz has gained 13.8k interactions since it’s launch in 2018. Take a look at these highly shared quizzes from the past 12 months: Out of the top five shared quizzes, three are based on age. Remind People Who You Are, How You Got Started 2. In other words, the calculator will need to tie a variable known by the audience to a more obscure variable, which you can provide. This quiz from the Chelsea Football Club is also linked to a news event – their player’s 300th appearance on their team. If you know about a great interactive, and you can help your audience find it, you can get great results! Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. Infographics, quizzes, etc. You can also interactive content to educate your high-value accounts. So if you have any other questions, we’re right here for a good talk! Quiz Examples 1. To do this right, you should first take a look at existing content that’s performing well (e.g., your top 5 blog posts, most downloaded e-books, most “liked” social post). The Outgrow Idea Generator is another tool that helps organizations get ideas. The holiday season comes with its own set of great holiday marketing. 1. I welcome your thoughts in the comments.). If you want to learn more here are twenty ways you can use interactive video. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. Fashion Footprint Calculator – ThredUp, 2. For example, suppose you are writing a long-form post about marketing strategies. This engaging calculator, about the size of the horse people of different weights can comfortably ride, is a new take on body mass! Notice the increase of Google Searches for the term “sustainable fashion” over the past 3 years. Sovereign House, Church Street, Brighton, BN1 1UJ | Company number: 11796969 | VAT number: 316 140 051, Result of calculation = (Audience known variable) +, -,/, or x (Author known variable). Giveaways and contests are a great way of increasing reach on social media and attracting new accounts. 1. For example, an automobile company can use the quiz, ‘Are You Ready To Buy A Car?’ to be able to segment more qualified and ready leads. This post is written by Etee Dubey, a full-time content marketer at Outgrow and part-time dreamer. They can be applied to interactive or other types of content. Hence, the market is getting saturated. Beyond quizzes, practical and useful content always does well. A better approach would be a calculator that determines lifespan based on criteria like gender, current, age, or place of residence. Save your audience time and effort–do the work for them. Practical tools such as calculators have been neglected by many marketers. The calculator’s publication corresponded with the growing interest around sustainability in fashion. This tongue-and-cheek quiz isn’t designed to be extremely difficult, but it does pose a challenge. It mentions the map in the title, summarizes the contents of it, links to the map, and includes screenshots. 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